Their add says it all. Instead of using your css to create a font family, you connect your site to Adobe's Typekit for lots of once non-web-friendly fonts. The other upside is that you can now code this into your css and skip all the special images you once inserted where you insisted on using a unique font.
Plus one: Easier to edit later on
Plus two: If people try to zoom in, your words will look cleaner and smoother, unlike images that look pixilated.
If anyone has used this site, please let me know what you think!
In my experience, there can be severe rendering issues that occur with certain letters at certain sizes (especially 'o' for some reason). Can look really awful and there's nothing to be done about it (under TypeKit). Same font via cufon renders properly at all sizes. Looking forward to checking out Hoefler & Frere-Jones's forthcoming service once it becomes more publicly available (Obama and Kottke are the only two sites I know of that have it currently).
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