I would be more surprised at this point if you
hadn't heard about Invisible Children's new viral video and the backlash they have received since releasing it early last week. But in the event that you live under a rock, here is a little recap: Invisible Children just released a 30-minute documentary on YouTube and Vimeo called Koni 2012. Since the release it has already had over 35 million views. The whole point of the video is to try and make Koni a household name so people are more involved with the efforts to capture him and "bring him to justice." But critics of the new video have a lot of concerns about it:
-It is simplistic
-It is inaccurate
-It is emotionally manipulative
-Invisible Children only allocates around 30% of donations they receive to aid in Uganda
To name a few. And while I have mixed emotions about the whole thing from the video itself to the ways in which the producers defend their actions, I was intrigued when I saw on their website an infographic that breaks down their spending. A decently well designed infographic, I might add.
While you can't re-size the graphic for easier reading, I have to say it was interesting and exciting to see design come into play in this controversy. At first, I thought it was a little odd of Invisible Children to respond to criticism about their spending habits with a polished infographic, but then after reading their response in an interview with
Good, I considered giving them the benefit of the doubt, at least on this particular issue. They explain that they aren't an aid organization but an organization working to expose and publicize the atrocities being carried out by Koni and the LRA in central and east Africa. I guess that makes sense then as to why they would have the resources to produce an infographic on such quick notice, and I have to appreciate the transparency...or attempt at it. Now if only they would put more of these infographics into their video and less of their motion graphics I would be even more convinced of their best intentions. But check it out if you haven't already and decide for yourself.